During the 2019/20 Essence Full Circle Festival, [“an exclusive, invitation-only experience to commemorate the Year of Return, honor our common heritage and to celebrate our African ancestry, culture and achievement in the beautiful, vibrant country of Ghana.”], Giraffe & Company provided PR Solutions and acted as an extension of the Essence team. We took over their social media channels for the duration of the festival; creating and posting daily content updates to keep their audience engaged and to inspire them to buy into the festival’s mission. We also curated content to share with local and International media houses and provided media credentials for both local and international journalists.